Social Media and Marketing Specialist – Tucson, Arizona

Social Media and Marketing Specialist – Tucson, Arizona

Come and be part of a great team where the Social Media and Marketing Specialist is responsible for developing and managing the organization’s social media strategy to develop brand awareness, promote engagement and further the message of the ministry through key content distribution. This role works within the Development and Marketing department and services both Family Life Radio and Intentional Living ministries to support their respective missions, ensuring brand aligned voice that engages current and potential constituents.

ESSENTIAL FUNCTIONS

  • Grows community of engaged constituents on several social platforms including, but not limited to, Facebook, Twitter, Pinterest, etc
  • Under the direction of the Director of Marketing, the Social Media Specialist will develop, refine and implement Family Life Communications social media strategy to generate incoming traffic to the organization’s social channels and websites
  • Boosts brand awareness, and engagement through the organization’s social media channels. This will include writing, monitoring, and managing compelling brand aligned content on a frequent and ongoing basis
  • Champions an internal social media content team, working with multiple departments to assemble excellent content, supporting ministry campaigns.
  • Develops and manages brand aligned messaging and campaign strategies for the team and ensures relevant social media techniques are implemented
  • Becomes an advocate of the organization in social media spaces, engaging in dialogues and answering questions where appropriate
  • Monitors social media platforms, removing inappropriate content
  • Develops and manages a comprehensive social media and digital marketing calendar in concert with ministry editorial and messaging calendars and ensures all deadlines are met
  • Effectively uses social media platforms to promote ministry and external events
  • Copyedits and proofreads key communications for social media, newsletters and digital channels
  • Compiles, writes and edits captivating content for daily devotionals, web articles, and other internal and external communication
  • Sets and monitors effective benchmarks for measuring the impact of social media programs. Analyzes, reviews, and reports on effectiveness of campaigns in an effort to maximize results. Regularly provides feedback regarding insights gained from social media monitoring to the Marketing team
  • Monitors trends in social media and marketing tools and applications
  • Designs and implements creative and compelling content such as blog posts, wall posts, tweets, live and recorded video, infographics, and other communications for the social and digital marketing channels
  • Manages and traffics content pieces within the exclusive online environment developed for monthly donors
  • Works with Web Administrator to ensure social media tools are present on the organization’s web properties and are kept up to date

NON-ESSENTIAL FUNCTIONS

  • Effectively articulates FLC’s mission and strategic goals to key audiences including, but not limited to: constituents, donors, other nonprofit organizations, and ministry partners
  • Maintains integrity and professional code of ethics required as a positive reflection of the ministry
  • Effectively and professionally represents FLC. Requires maturity, poise, professionalism, initiative and flexibility to handle complex situations and sensitivity to handle confidential information

EDUCATION AND/OR EXPERIENCE:

  • Bachelor’s degree in English, Communications, Marketing, New Media, or related field; or combination of education & experience
  • Two (2) to four (4) years of experience in social media work; including experience creating content
  • Experience writing and editing for the web

KNOWLEDGE, SKILLS & ABILITIES: 

  • Demonstrated experience and knowledge of best practices across all major social media outlets including, but not limited to, Facebook, Twitter, YouTube, LinkedIn, etc.
  • Familiarity with social media analytics tools
  • Knowledge of social media management systems, particularly WordPress
  • Strong PC skills including proficiency with Microsoft Office (Word, Excel, PowerPoint)
  • Strong organizational, interpersonal and decision-making skills
  • Basic design skills, including experience with Photoshop
  • Must possess excellent writing and editing skills including superior spelling and grammar
  • SEO knowledge

OTHER MINIMUM QUALIFICATIONS:

  • Must support FLC Core Values & Beliefs and be able to communicate in the voice of the ministry
  • Proficient in content research
  • Must possess a positive attitude and excellent customer service skills
  • Must be able to work well in a team, multi-task, and meet deadlines

Our cutting-edge team provides a competitive salary and a comprehensive benefits package. If you would like to use your gifts and talents to serve Christ, please complete the application below and send with cover letter and resume to:

E-mail: hr@flc.org

or:

Family Life Communications Incorporated
Attn: Human Resources Department
PO Box 35300
Tucson, AZ 85740

Fax Number: 520-469-7314

*No submissions will be considered without a completed/signed employment application.

Download Job Application Form (WORD)
(MS Word Format, 220KB)

Download Job Application Form (PDF)
(Adobe Reader Format, 42KB)